New Orleans – The New Destination Leadership Paradigm

635574512677806751-policelineKudos to the New Orleans Convention and Visitors Bureau for their leadership in protecting their product with a $2.5 million commitment to the New Orleans Police Department.

I am sure there will be those that say that it is not the role of the DMO to invest in infrastructure or in other destination product elements and that this is a “slippery slope”. As was pointed out in DMAI’s 2014 DestinationNEXT study, growing and sustaining the destination brand is a transformational opportunity that more DMOs are making investments in and taking actions toward to ensure the sustainability of the social and economic benefits generated by a healthy tourism industry.

DMOs are now evolving beyond the role of chief destination promoter. The are increasingly becoming THE community leaders for the destination experience for visitors. Which is a bigger seat at the table than ever before.

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