The key element in Destination Marketing Association International’s (DMAI’s) DestinationNEXT phase I report for DMO strategic planning purposes are the three identified “Transformational Opportunities”:
- Shifting from Broadcast to Engagement Marketing
- Managing the Destination Experience
- Evolving the DMO Business Model
We help DMO leaders to quickly assess the relevance and implication that each of these transformational opportunities has on their respective organizations, communities and marketplaces. We then build an implementable action plan to enhance DMO performance and relevancy amidst today’s highly disruptive business environment.