2016 FULCRUM EXECUTIVE SURVEY RESULTS

Meeting Executives Report Increasing Need for DMOs to Provide Financial Incentives to Offset Escalating Meeting Costs

48% of Survey Respondents Cite Increased Use of DMOs to help Grow Business

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A December 2015 survey of 398 executive meeting professionals by the Kliman Group and FULCRUM revealed that in order to offset the rising costs of key meeting elements, executives are increasingly turning to destination marketing organizations (DMOs) for access to financial incentives and other business growth strategies.

Survey respondents indicated that the availability of financial incentives now ranks higher than broad destination collaboration as the primary indicator of community support contributing to a destination’s overall appeal as a place for them to place their meetings and events. In addition, they expect to significantly increase their DMO business activities in the areas of attendance marketing and sponsorship identification to grow their meetings revenue. Partnering with the DMO to deploy social media as an attendee service and engagement platform was seen an appealing emerging DMO event service offering to enhance the overall meeting experience at a destination.

In the coming year, meeting executives expect their DMO partners to do more to demonstrate they understand the business elements of the meetings they are trying to place in their destinations.

For a free download of the complete survey, click here.